icon-visa icon-mastercard icon-american-express icon-discover icon-paypal icon-apple

Your cart

Proof Why We Can't Take Standard Womens Sizing Seriously

Do you know where the origin of standardized sizing? The beginning of the phrase “What size do you where” and its evolution may surprise you. Here are some interesting facts about women’s apparel sizing that may have you laughing instead of crying the next time something does fit.

1. True sizing standards didn’t develop until the 1940’s

2. Originally sizes for young ladies and children were all based on age — so a size 16 would be for a 16-year-old

3. Women's clothing sizes were originally based on their bust size

4. Sizing in the past assumed that the women in the house would know how to sew, and that they would adjust the dress accordingly.

5. In 1939 an article titled Boondoggling, “TIME Magazine explored the Department of Agriculture’s effort to standardize women’s clothes, an effort that had been inspired by the fact that U.S. manufacturers guessed it was costing them $10 million a year not to have set sizes.

6. Original sizing assumed all women had an hour glass figure.

7. Somewhere along the way standard sizing underwent a change, but not a perfect one. Measurements of women who had served in the air force, some of the most fit people in the country were used as the template for women’s sizing… go figure..

8. "Size" were originally created by the government.

9. The average model size was a size 16’ in the 40’s to a 12 in the 60’s.

10. Sizing as we know it is called vanity sizing which is a cute way of saying manufacturers create sizing based on their own preferences.

We already gave a big you know what to sizing and all of its implied meanings, now are you convinced fit is what matters most?


Follow Us On Instagram